Boeing’s Big Comeback: New Orders Amidst Airbus Competition

Boeing has announced significant new orders for its 787 Dreamliner and 777 aircraft. On Monday, the company revealed that it secured commitments for up to 80 planes from Japan Airlines and Korean Air. This development follows a period when rival Airbus gained ground with these airlines, particularly after Boeing faced challenges related to its 737 Max.

Brad McMullen, Boeing’s head of sales operations, expressed satisfaction with Japan Airlines’ decision, stating, “We value our long-standing partnership with Japan Airlines and are pleased that they have re-selected the 787 Dreamliner as they continue to modernize their world-class fleet.”

The announcement was made on the first day of the Farnborough International Airshow. Japan Airlines has committed to 10 Dreamliners with an option for 10 additional aircraft. Meanwhile, Korean Air has ordered 20 of the 777-9 models and 20 787-10 planes, with an option for 10 more 787-10s.

Boeing’s reference to a “long-standing partnership” is notable in light of a previous report indicating that Japan Airlines had purchased 11 A321neo jets from Airbus, marking the first time it bought single-aisle planes from a manufacturer other than Boeing. This purchase occurred while the 737 Max was grappling with scandals and production challenges.

Similarly, there were reports of Airbus selling several wide-body jets to Korean Air, which primarily operates Boeing aircraft. This move was considered a disappointment for Boeing, especially for its 777x model, which is nearing regulatory approval.

Stephanie Pope, head of Boeing’s commercial airplanes division, remarked, “We are honored Korean Air has selected our largest, most efficient widebody airplanes to add capacity to its global network. Boeing airplanes have played an integral role with Korean Air over the past 50 years, and the 777X and 787 Dreamliner will continue to support the airline’s long-term goals for sustainability and continued growth.”

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