Boeing has announced significant orders for its largest aircraft, securing commitments for up to 80 of its 787 Dreamliner and 777 double-aisle planes from Japan Airlines and Korean Air. This announcement was made on Monday, showcasing Boeing’s efforts to regain market share after facing competition from Airbus during a challenging period earlier this year.
Brad McMullen, head of Boeing’s sales operations, commented on the partnership with Japan Airlines, stating, “We value our long-standing partnership with Japan Airlines and are pleased that they have re-selected the 787 Dreamliner as they continue to modernize their world-class fleet.”
These announcements coincide with the first day of the Farnborough International Airshow, a key event for the aviation industry. Japan Airlines will initially acquire 10 Dreamliners, with an option for an additional 10. Meanwhile, Korean Air has ordered twenty 777-9 models and twenty 787-10 planes, with the potential to add 10 more 787-10s in the future.
The reference to a “long-standing partnership” is notable given a previous report indicating that Airbus sold 11 A321neo jets to Japan Air in March, marking the first time Japan Airlines purchased a single-aisle aircraft from a competitor other than Boeing. This order came during a turbulent time for Boeing, as the company dealt with issues surrounding the 737 Max.
Similarly, reports emerged that Airbus had also sold several wide-body jets to Korean Air around that time, which primarily operates Boeing aircraft. This was seen as a potential challenge to Boeing’s plans, particularly regarding the new 777X aircraft, which is nearing regulatory approval.
Stephanie Pope, head of Boeing’s commercial airplanes division, expressed appreciation for Korean Air’s orders, stating, “We are honored Korean Air has selected our largest, most efficient widebody airplanes to add capacity to its global network. Boeing airplanes have played an integral role with Korean Air over the past 50 years, and the 777X and 787 Dreamliner will continue to support the airline’s long-term goals for sustainability and continued growth.”