Boeing’s Big Comeback: Major Airline Orders Signal Shift فيustry Dynamics

Boeing has announced significant orders for its 787 Dreamliner and 777 double-aisle planes, securing commitments from Japan Airlines and Korean Air for up to 80 aircraft. This development comes after Airbus initially gained ground with these carriers following issues related to Boeing’s 737 Max. The orders signal Boeing’s intent to regain its foothold in the market.

Brad McMullen, head of Boeing’s sales operations, expressed satisfaction with Japan Airlines’ decision to continue modernizing its fleet with the Dreamliner, highlighting the strength of their long-term partnership. The announcement was timed with the opening of the Farnborough International Airshow, a key industry event. Japan Airlines is set to acquire 10 Dreamliners with the option for an additional 10, while Korean Air has ordered 20 777-9 models and 20 787-10 planes, with a possibility for 10 more 787-10s.

These developments recall a report earlier this year where Airbus sold 11 A321neo jets to Japan Airlines, marking a departure from their traditional Boeing-only purchases. The A321neo is seen as competitor to the 737 Max, which was facing scrutiny and a production slowdown at the time.

Additionally, reports indicated that Airbus had sold multiple wide-body jets to Korean Air, which primarily operates Boeing aircraft. This was perceived as a setback for the 777x model, which is nearing regulatory approval.

Stephanie Pope, head of Boeing’s commercial airplanes division, commented on the significance of these orders for Korean Air, emphasizing the long-standing relationship between the airline and Boeing. She noted that the 777X and 787 Dreamliner will support Korean Air’s sustainability goals and growth strategy moving forward.

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