Boeing Strikes Back: Major Orders Amid Airbus Competition

Boeing has announced significant orders for its 787 Dreamliner and 777 double-aisle aircraft, securing commitments for up to 80 planes from Japan Airlines and Korean Air. This announcement comes as a response to recent competitive movements by Airbus, which had made inroads with these carriers following Boeing’s issues with the 737 Max.

Brad McMullen, Boeing’s sales operations leader, expressed appreciation for the partnership with Japan Airlines, noting their decision to modernize their fleet with the Dreamliner. Japan Airlines has agreed to acquire 10 Dreamliners with an option for an additional 10, while Korean Air has ordered 20 of the 777-9 models and 20 787-10 aircraft, with an option for 10 more 787-10s.

This development occurs at the Farnborough International Airshow, highlighting the competitive landscape of the aerospace industry. In March, reports indicated that Airbus had sold 11 A321neo jets to Japan Airlines, marking a shift as it was the first time the airline purchased single-aisle jets from a manufacturer other than Boeing. The A321neo competes directly with Boeing’s 737 Max, which has faced significant challenges.

Additionally, Korean Air recently placed orders for several Airbus wide-body jets, which could be interpreted as a challenge to Boeing’s 777x model, now approaching regulatory approval.

Stephanie Pope, head of Boeing’s commercial airplanes division, stated her honor at Korean Air’s selection of Boeing’s widebody jets, emphasizing the long-standing relationship between the airline and Boeing. She noted that the 777X and 787 Dreamliner will play crucial roles in supporting the airline’s sustainability and growth objectives.

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