Boeing has recently announced a significant surge in aircraft orders, securing a deal for up to 80 of its 787 Dreamliner and 777 double-aisle jets from prominent airlines Japan Airlines and Korean Air. This positive development, announced on the first day of the Farnborough International Airshow, signals Boeing’s resilience in the face of competition from Airbus, particularly following challenges stemming from the issues related to the 737 Max earlier this year.
Brad McMullen, Boeing’s sales operations head, expressed satisfaction regarding the enduring partnership with Japan Airlines, highlighting their commitment to modernizing their fleet with the re-selection of the 787 Dreamliner. Specifically, Japan Airlines has ordered 10 Dreamliners, with an option for an additional 10, showcasing their trust in Boeing’s aircraft.
Korean Air also made a substantial commitment, ordering 20 models of the 777-9 and 20 of the 787-10, with the possibility of adding 10 more 787-10s later. Stephanie Pope, Boeing’s commercial airplanes division head, noted the longstanding relationship with Korean Air and emphasized that Boeing aircraft will continue to play a pivotal role in the airline’s ambitions for sustainability and expansion.
These new orders come on the heels of Airbus securing its own contracts with these airlines earlier this year, which had raised concerns for Boeing amid the turmoil surrounding the 737 Max. Nonetheless, Boeing’s latest announcements illustrate the company’s determination to reclaim its position in the market and serve the evolving needs of these airlines effectively.
In summary, Boeing’s new orders indicate a strengthened relationship with key Asian airlines and an optimistic outlook for the company moving forward. This resurgence not only bolsters Boeing’s market share but also reflects the continuing demand for modern, efficient airplanes in an industry poised for growth.