Boeing has made significant strides, recently securing substantial orders for its 787 Dreamliner and 777 double-aisle planes from Japan Airlines and Korean Air. This announcement, made on Monday, marks a notable comeback for the U.S. manufacturer as it responds to competition from Airbus, particularly following a recent incident involving the Boeing 737 Max that had favorably affected Airbus’s standing with these airlines.
Brad McMullen, Boeing’s sales operations head, expressed appreciation for the longstanding partnership with Japan Airlines, stating they are pleased the airline has chosen the 787 Dreamliner to enhance their fleet. Japan Airlines plans to acquire 10 Dreamliners with the option to purchase 10 more in the future.
Korean Air has also made a considerable commitment, ordering 20 of Boeing’s 777-9 models and 20 787-10 planes, along with options for an additional 10 of the 787-10s. Stephanie Pope, Boeing’s commercial airplanes division head, emphasized the significance of these orders for supporting Korean Air’s long-term goals regarding sustainability and growth, noting the integral role Boeing aircraft have played in the airline’s history.
These orders come just as the Farnborough International Airshow unfolds, a key event for the aviation industry. They suggest that Boeing is firmly re-establishing its presence in the market after recent setbacks, with these airlines reaffirming their confidence in Boeing’s products.
The competitive nature of the aviation market is highlighted by the previous sales of Airbus aircraft to Japan Airlines and Korean Air. This recent move by Boeing demonstrates the company’s resilience and determination to regain its share of the market and adapt to the evolving needs of airlines worldwide.
In summary, this development not only solidifies Boeing’s relationship with major Asian carriers but also underscores the company’s commitment to innovation and sustainability in aviation. As the market continues to recover and grow, Boeing’s new partnerships signify a hopeful future for the company’s continued relevance and success in the aerospace industry.