Bobby’s Burgers by Bobby Flay is set to expand its presence in Arizona with a multi-unit franchise agreement led by Joe Sample, an experienced restaurateur and founder of Crave Management Group. Sample, who recently opened the initial Bobby’s Burgers location in Orem, Utah, in December 2024, is bringing this exciting burger brand to Maricopa County following its successful debut in Utah.
The new franchise deal highlights Sample’s commitment to growing the Bobby’s Burgers footprint, with plans for the first Maricopa County location to open in 2026. This partnership follows Sample’s acquisition of statewide franchise rights in Utah, which was announced in July 2024. Currently, Bobby’s Burgers has an operating location at the Phoenix Sky Harbor International Airport, showcasing its initial entry into the Arizona market.
Sample emphasized the brand’s appeal, stating, “The brand is fantastic. It’s bold, craveable and the Bobby Flay-curated menu speaks for itself. Arizona’s dynamic market is the ideal place for us to continue the success we’ve seen in Orem,” expressing his enthusiasm in bringing the unique flavors of Bobby’s Burgers to a new audience.
Michael McGill, president of Bobby’s Burgers by Bobby Flay, praised Sample as an ideal partner, highlighting his passion and expertise in franchise management. McGill noted, “With Joe leading the way, I have no doubt that his locations will continue to thrive,” indicating strong confidence in Sample’s ability to replicate the brand’s success.
Bobby’s Burgers specializes in elevated fast-casual classics, featuring signature burgers, flavorful fries, and inventive shakes, all designed with Bobby Flay’s culinary artistry. The brand has been enjoying a positive reception, including a successful launch of limited-time offerings like the Buffalo Burger and Dulce de Leche Shake.
With nine current locations and plans for further development, Bobby’s Burgers aims to solidify its franchise expansion across the U.S. and internationally, providing a delectable dining experience that reflects Bobby Flay’s 40-plus years of culinary expertise.
This expansion reflects the growing popularity of chef-led dining experiences and serves as an optimistic signal for the franchise’s continued success in the competitive landscape of fast-casual dining. The commitment to providing high-quality food alongside strong franchise support is likely to make Bobby’s Burgers a beloved establishment in Maricopa County.