Black Friday, traditionally celebrated the day after Thanksgiving, has transformed over the years into a sprawling shopping phenomenon. This year, Black Friday falls on November 28, 2025, and for many retailers, the sales have already commenced well in advance, reshaping the shopping landscape into more than just a one-day event.
Many major retailers are eagerly offering early Black Friday deals, making the shopping experience more accessible and exciting for consumers. For instance, Best Buy is currently running its Early Black Friday sale, featuring significant discounts on popular items, including Apple products, smart home devices, and other electronics. This year, shoppers can enjoy savings such as $270 off Dyson vacuums and $60 off Apple AirPods Pro 2.
Walmart has launched substantial sales leading up to Black Friday as well. Officially kicking off its Early Black Friday deals on November 13, Walmart provides both in-store and online promotions. Members of Walmart+ can enjoy exclusive early access to deals, marking a significant opportunity for devoted shoppers. The upcoming sales will feature discounts across various categories, including technology, home goods, and appliances, yet Walmart locations will remain closed on Thanksgiving Day.
Target has also embraced the early-bird culture with its Black Friday deals starting on November 6. The major retailer is enticing shoppers with promotions of up to 50% off throughout November. This year, Target’s official Black Friday and Cyber Monday sales will start online on November 27 and continue through December 2, offering considerable discounts during Cyber Week.
Other retailers are joining the early sale trend as well. Ace Hardware kicked off its Black Friday promotions on November 1, with special offers for Ace Rewards members. Home Depot began its sales featuring numerous home improvement items, while JCPenney, Kohl’s, and Macy’s have also launched early promotions. Each of these retailers will remain closed on Thanksgiving Day to allow their employees time with family.
This shift towards extended shopping events signifies a change in consumer behavior, influenced by the convenience of online shopping and the desire for more flexibility in holiday shopping. As retailers adapt to these shifts, consumers can look forward to a variety of sales and discounts across multiple channels.
Overall, the spirit of Black Friday continues to evolve, embracing the challenges presented by the past and creating a more dynamic shopping experience for the future. Retailers are ready to captivate shoppers with a myriad of deals, enhancing the anticipation and excitement surrounding the holiday season.