Bill Belichick, the 73-year-old NFL coaching legend, and his girlfriend, 24-year-old Jordan Hudson, are expanding their public profile by launching a branding venture that satirically notes their 49-year age difference.
Their new company, TCE Rights Management, has filed a trademark for the phrase “Gold Digger” as part of a plan to roll out a jewelry and key-chain line. The filing shows the company is managed by Hudson.
Gold Digger is one of five trademarks Belichick and Hudson filed this year. The others include “Chapel Bill,” “Belestrator,” “Trail of Salty Tears,” “No Days Off,” and “The Belichick Way.”
Belichick, 73, is set to begin his first college football season as North Carolina’s coach, after his long tenure with the New England Patriots ended in 2023. During his 23 years in New England, he led the Patriots to six NFL titles and 10 Super Bowl appearances.
The relationship between Belichick and Hudson drew attention when it first became public in June 2024, according to sports business media outlet Cllct’s Darren Rovell.
Commentary and context:
– This move signals a broader strategy to monetize a storied coaching legacy beyond the sidelines, leveraging Belichick’s name and the high-profile nature of his personal life.
– The choice of provocative trademark phrases, including Gold Digger, suggests a branding approach that blends humor with controversy, which could attract attention but may also invite scrutiny.
– Hudson’s role as the managing figure in TCE Rights Management indicates a hands-on approach to building and protecting their joint ventures in the branding space.
– The development reflects a trend where sports figures and their families explore licensing, merchandise, and media opportunities to capitalise on fame beyond traditional coaching roles.
Summary: Belichick and Hudson are pursuing a branding venture, filing trademarks for a provocative line of products, while Belichick prepares for a landmark move into college football with North Carolina. The effort highlights how high-profile sports figures are expanding their influence and income streams off the field.
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