Basketball fans are expressing their disappointment following the announcement that Rachel DeMita is no longer with the BIG3 basketball league. The 35-year-old influencer and former host of NBA 2KTV was recently hired to provide behind-the-scenes commentary for the league. DeMita brought a unique perspective, focusing on engaging with fans through social media as well as traditional reporting.
However, her tenure with BIG3 came to an abrupt end. Reports indicate that her decision to tweet highlights of player Caitlin Clark during a live game was the “final straw” for the league. This incident has stirred controversy among fans, leading many to criticize the organization for its decision. Comments on social media reflect a strong sentiment against the BIG3, with users juxtaposing the situation with other prominent sports figures who have faced less scrutiny for their multitasking during games.
At this point, DeMita has not publicly addressed her departure, though she continued to share content related to the WNBA shortly before the news broke. The BIG3 has also yet to announce her replacement, leaving fans curious about the future of commentary in the league.
Rachel DeMita’s journey in sports media has had many ups and downs, but her ability to connect with the audience was evident during her time at BIG3. As the landscape of sports media continues to evolve, there remains room for hope that platforms will find innovative ways to engage fans while supporting their contributors.
This situation serves as a reminder of the delicate balance between social media engagement and professional responsibilities, prompting discussions about the expectations placed on sports commentators.