Justin Bieber seems to be gearing up for a musical comeback, as he teased his upcoming album with surprise billboards displayed in various cities. On Thursday, July 10, the artist shared an Instagram post revealing a black-and-white advertisement situated in Times Square, New York City. The billboard features Bieber prominently, while his wife, Hailey Bieber, holds their son, Jack Blues, in the background. Accompanying the image is a tracklist of 20 potential song titles, including “All I Can Take,” “Go Baby,” “Dadz Love,” and “Swag.”
Interestingly, the word “Swag” might also be the potential title of the album, as similar billboards showcasing this word and a different image of Bieber have appeared in Los Angeles and Reykjavik, Iceland. This speculated album is set to be released on July 11, according to reports from The Hollywood Reporter, making it his seventh studio album and his first since the critically acclaimed “Justice,” which was released in 2021. The new project is particularly noteworthy as it will be his first full-length album since becoming a father last August.
Bieber has hinted at the new music through various Instagram posts showcasing him in the studio over the past few months. Additionally, he has attracted media attention for posting cryptic messages reflecting on a range of topics, from dealing with criticism to themes of forgiveness and spirituality.
As excitement builds for his return, fans are eagerly anticipating the fresh sounds and insights that Bieber’s music will bring, reflecting his journey both as an artist and a new father.