BLOOMINGTON, Minn., July 30, 2025 — bibigo™, the leading Korean food brand in the United States, is excited to highlight its participation at KCON LA 2025, a vibrant celebration of Korean culture that will occur from August 1-3 at Crypto.com Arena and the Los Angeles Convention Center. This event showcases a mix of music, food, fashion, and interactive experiences, drawing thousands of fans eager to indulge in Korean culture.
At the bibigo booth, attendees will have the chance to engage in various fun activities, including sampling a selection of bibigo’s delicious offerings. Among the highlighted menu items are the newly launched Beef Bibimbap, Mini Wontons, and Sesame Seaweed Snacks. Visitors can also participate in exciting giveaways, with potential prizes including Sticky White Rice and popular bibigo sauces like Gochujang and Korean BBQ.
A notable feature at the booth is the “Take a Photo with SEVENTEEN” TikTok challenge, where fans can use a custom photo frame representing the acclaimed K-pop group SEVENTEEN to create and share their 4-cut photos. Furthermore, dedicated photo zones will allow KCON attendees to capture memorable moments, encouraging them to share their experiences with the hashtag #bibigo2025KCON.
bibigo’s involvement in KCON reflects its long-standing dedication to connecting with fans of Korean culture. As a longstanding sponsor of these events, bibigo aims to provide an engaging platform to introduce the richness of Korean cuisine to a wider audience.
Founded in 2010, bibigo is operated by CJ CheilJedang, Korea’s foremost lifestyle company, and is distributed in the U.S. by its affiliate, CJ Schwan’s. With a rich heritage of over 70 years, CJ has been committed to delivering authentic flavors to tables across the globe. The bibigo brand merges the Korean term “bibim,” signifying mixed flavors, with “go,” emphasizing its modern approach to traditional cuisine.
KCON LA 2025 promises to be an exciting opportunity for fans to celebrate Korean culture, and bibigo is eager to play a role in this cultural exchange.
This announcement not only showcases bibigo’s commitment to integrating Korean culinary offerings into American culture but also enhances community engagement through such vibrant events.