Beyoncé’s Cowboy Carter Tour has ignited excitement in Las Vegas, drawing fans from across the nation and significantly impacting the local economy. With two sold-out concerts at Allegiant Stadium this weekend, the festivities include pop-up line dances and merchandise sales bustling around the iconic Caesar’s Palace.
Fans like Sarne Darby, journeying from Philadelphia, expressed their enthusiasm, saying, “I love you Bey, you’re the best, you’re the biggest, you’re the greatest.” Many attendees have embraced the opportunity to celebrate in style, with comments highlighting their commitment to purchasing merchandise and experiencing the city fully. Jewell Ferguson, traveling from Miami, noted, “We’re here from Miami, having a great time going to see Bey.”
Expenses for concert-goers are adding up, reflecting the festive spirit: Jeremiah McFarland mentioned he spent over $5,000 for two nights of floor seats. Ferguson outlined his budget for the trip, which includes $700 for a hotel, $300 for flights, $300 for food, and projections of $1 million daily in merchandise sales from vendors outside the venue.
The influx of visitors, especially during a period of declining hotel occupancy rates in Las Vegas, is anticipated to give the local economy a much-needed boost. In Houston, a similar effect was observed, with $50 million in economic benefits from the earlier shows of the Cowboy Carter tour. Local restaurant owners are eager for the surge of concertgoers, hoping to replicate that success in Las Vegas.
Despite some tourist challenges this year, many are optimistic, with fans already planning return trips. As the city prepares for the grand finale of Beyoncé’s tour, the excitement and economic uplift from this event stand as a silver lining for Las Vegas.