Ben Stiller is stepping into the beverage industry with the launch of his new soda brand, Stiller’s Soda, introducing three nostalgic flavors: lemon-lime, Shirley Temple, and root beer. Each soda boasts a low-calorie and low-sugar formula, enhanced with additional vitamins while maintaining the delightful taste that soda lovers cherish.
Designed to evoke fond memories, the brand’s cans feature a vintage aesthetic, prominently displaying “Stiller’s” in bold lettering. Stiller’s Soda aims to carve out its own niche in the competitive artisanal soda market, presenting itself as a “classic soda for a new world.” Each can contains just 30 calories and seven grams of sugar, emphasizing a more health-conscious choice without entering the probiotic and prebiotic market.
Notably, the sodas are enriched with vitamins, including 20 micrograms of Vitamin D, 91 milligrams of Vitamin C (or 93 milligrams for the lemon-lime version), and 2.4 micrograms of Vitamin B12, setting them apart from conventional options like Coca-Cola, which offers minimal nutritional value.
In an exclusive quote, Stiller expressed his vision for the brand, stating, “People still love soda — they just want one that feels right for today.” He reflected on his childhood fondness for Shirley Temples and crafted Stiller’s Soda to feature great taste with added health benefits. His commitment to simplicity is clear; Stiller aims for a product that people can feel good about, combining classic flavors with modern sensibilities.
Each flavor of Stiller’s Soda, especially the lemon-lime and Shirley Temple, contains real fruit juice, adding a refreshing touch that many other sodas lack. The drinks achieve their sweetness through a blend of cane sugar, stevia leaf extract, and monk fruit extract, ensuring a taste experience without the artificial aftertastes often associated with similar products.
To add a light-hearted spin to the launch, Stiller collaborated with actor Justin Theroux on a humorous marketing campaign, highlighting the brand’s intention to revive soda’s nostalgic roots. Theroux shared that he readily agreed to partner with Stiller, who is dedicated to providing classic sodas in a modern format.
Initially, Stiller’s Soda will be available at select retailers in New York City, along with shipping options nationwide via Amazon. Plans for further retail expansion include a presence on Walmart.com in the coming months, with continued growth expected throughout the next year. As soda enthusiasts anticipate this launch, Stiller aims to offer a delightful and reminiscent experience that aligns with contemporary tastes.