Bill Belichick’s girlfriend, Jordon Hudson, is expanding her foray into personal branding with a new trademark attempt for the phrase “Gold Digger.” Hudson, 24, runs TCE Rights Management and filed the trademark on August 25, with plans to use the phrase on jewelry and key chains.
This move comes on the heels of a prior branding effort the couple rolled out about four months ago, which included trademarks for phrases tied to Belichick’s coaching career—such as “Chapel Bill (Bill’s Version),” “Do Your Job (Bill’s Version),” and “All-Belichick Team.” Those applications are still awaiting examination.
reps for Hudson have not commented publicly as of now. The filings come as Belichick is described in the reports as the head coach of the University of North Carolina’s football team, a detail that continues to keep their relationship in the public spotlight and their branding efforts in motion.
What this signals is a growing trend among high-profile figures and their partners to leverage trademark filings as part of a broader branding strategy. By securing phrases tied to their personal narrative, Hudson and Belichick are turning public interest into potential business opportunities, such as fashion accessories and promotional merchandise, while they navigate ongoing attention surrounding their relationship.
Summary notes for editors:
– The latest filing shows a playful, entrepreneurial approach to branding around a high-profile relationship.
– Earlier filings suggest a broader pattern of associating Belichick’s name and catchphrases with consumer products, with all applications currently under examination.
– This reflects a modern blend of romance, sports fame, and trademark strategy in today’s celebrity branding landscape. Positive framing emphasizes entrepreneurship and adaptability in branding.