Luggage brand Béis has announced an exciting collaboration with Gap, set to launch on August 1. This partnership, which was hinted at earlier this week through an interactive post on Béis’s Instagram, features a collection of apparel, luggage, and travel bags, all designed with the modern traveler in mind.
Founder Shay Mitchell, who has long been a fan of Gap’s aesthetic, expressed her enthusiasm for this collaboration, noting how her own childhood memories with the brand inspired the design choices. The new collection includes innovative products, such as carry-on roller bags, weekender bags, and clothing priced between $8 and $378, all featuring a brand-new shade of blue reflecting Gap’s classic denim.
Mitchell emphasizes the goal of the collection: to create versatile pieces that cater to various travel experiences, whether dashing through an airport or taking a long-distance flight. The designs integrate Béis’s signature clever features that simplify travel, from retractable bag straps to built-in weight indicators. For instance, the denim jacket boasts a discreet passport pocket, and the oversized hoodie includes an inflatable neck pillow, catering to the practical needs of travelers.
In line with the collection, a 75-second short film titled “Go Big. Don’t Go Home,” directed by Andrew B. Myers, will showcase the new lineup. Mitchell and her family star in the film, modeling the travel-friendly clothing as they highlight their favorite pieces.
The 26-piece Béis x Gap collection will be available for purchase online at Gap and Béis, as well as in select Gap stores. This collaboration not only reflects Shay Mitchell’s passion for stylish, practical travel gear but also promises to elevate the travel experience for families and travelers alike.
This partnership represents a creative merging of fashion and functionality, appealing to consumers who seek comfort without sacrificing style while on the go.