Jaclyn Sienna India established Sienna Charles, her luxury travel concierge service, in 2008 with the intention of projecting success even when her client list was nonexistent. At the start, she often received calls from potential clients eager to travel, but she would tell them that her services were fully booked, despite the fact that she had no bookings at all.
Fast forward sixteen years, and India’s strategy has proven effective. She now counts high-profile figures, including former President George W. Bush and celebrities like Mariah Carey, among her clientele, all of whom have significant wealth. Her services cater to individuals earning over $100 million annually.
India emphasizes that her clients possess the connections and influence needed to facilitate their plans, but what truly sets her apart is her genuine care and consideration. With a background in serving, she has cultivated an understanding of people’s desires, which she believes is crucial in creating meaningful experiences.
Sienna Charles maintains an extensive network of over 2,000 relationships within the hospitality sector, including connections to upscale hotels, yachts, and fine dining establishments. This network allows India to craft bespoke travel and dining experiences tailored to her clients’ specific dreams and aspirations.
She highlights the importance of understanding her clients’ goals and turning their visions into reality. While luxury is a significant aspect of her offerings, her priority lies in ensuring each experience is authentic and impactful. For instance, while she could easily secure a reservation at the renowned French Laundry restaurant, she prefers to highlight more unique dining spots like Single Thread Farms, which she finds more intriguing.
Among her noteworthy arrangements, she has organized exclusive experiences such as a candlelit dinner in Versailles and brunch on the Arc de Triomphe. Additionally, she often coordinates meals with prominent figures, including a breakfast with the Hermes family and lunch with the Fendi family in Rome.
In some cases, the needs of her clients may be more straightforward. For Bush’s trip to Ethiopia, she made sure he had familiar comforts like peanut butter and non-alcoholic beer and arranged for local children to greet him wearing Texas Rangers baseball caps.
India’s approach focuses on authentic experiences that go beyond mere luxury, capturing the essence of a place and providing her clients with meaningful interactions. She engages with a wide variety of individuals in her day-to-day activities, ensuring she can offer her clients the most captivating options available.