Jaclyn Sienna India launched her boutique travel concierge, Sienna Charles, in 2008 with the mindset of “faking it until making it.” Despite initial skepticism from her husband, who criticized her for receiving inquiries from potential clients while having no actual customers, India remained determined.
Fast forward sixteen years, India has built a successful business catering to high-profile clientele, including former President George W. Bush and celebrities like Mariah Carey. Her clients typically earn over $100 million annually, prompting the question of what unique services India offers that they cannot obtain themselves.
According to India, the key to her success lies in her genuine care for her clients. Drawing from her experience as a server for five years, she emphasizes the importance of understanding people’s needs and providing meticulous attention to detail.
Sienna Charles features an extensive network of over 2,000 connections within the hospitality sector, which enables India to create exceptional travel and dining experiences. She articulates her clients’ visions, ensuring they receive the creativity and access necessary to fulfill their desires.
However, India prioritizes not just lavish experiences, but also authentic ones. She prioritizes meaningful engagements, recalling moments when she organized unique dining experiences such as a candlelight dinner in Versailles or brunch atop the Arc de Triomphe.
Her approach often includes pairing meals with interactions with notable personalities, such as arranging breakfasts with the Hermes family and lunches with the Fendi family in Rome.
Yet, for some clients, the preferences are simpler. For instance, when Bush visited Ethiopia, India ensured he had familiar comforts like peanut butter and non-alcoholic beer, along with a warm welcome from local children wearing Texas Rangers baseball caps.
India underscores that her passion lies in fostering authentic experiences rather than solely luxurious ones. Her daily interactions with a diverse range of people help her discover the most intriguing options for her clients, illustrating her belief that the best experiences encompass more than just luxury.