Jaclyn Sienna India launched her boutique travel concierge, Sienna Charles, in 2008 with a determination to succeed despite having no clients initially. She recalls how her husband doubted her decision as she would receive inquiries from people interested in trips, to which she would feign busyness with high-net-worth clients that did not exist at the time.
Fast forward sixteen years, and India has transformed her company into a prestigious service, catering to elite clients, including world leaders and celebrities like Mariah Carey. These clients typically earn upwards of $100 million a year, raising the question: what unique offerings does India provide?
India believes that genuine care and attention to detail are what set her service apart. Drawing on her experience as a server, she understands the importance of connecting with people and prioritizes their needs. She has cultivated a vast network of over 2,000 contacts in the hospitality sector, which allows her to craft memorable travel and dining experiences.
Her clients articulate their desires, and India interprets these visions to deliver exceptional outcomes. While luxury is a component, India insists that the true measure of success lies in creating worthwhile experiences. For example, she chose not to promote the renowned French Laundry restaurant, believing that alternatives like Single Thread Farms offer more intriguing experiences.
Her bespoke services often lead to unique events. India once planned a candlelit dinner at Versailles and arranged a brunch on the Arc de Triomphe. Furthermore, she has facilitated meetings with notable personalities, such as arranging breakfasts with the Hermes family.
Sometimes her clients seek comfort in simpler pleasures. When former President Bush visited Ethiopia, India ensured he had familiar items such as peanut butter and non-alcoholic beer, along with a warm welcome from local children wearing Texas Rangers caps.
India emphasizes her genuine care for people throughout her workday. She engages with various individuals, from cab drivers to restaurant staff, in pursuit of authentic experiences for her clients, illustrating that luxury is just one aspect of a rich travel experience.