Jaclyn Sienna India, the founder of the luxury travel concierge Sienna Charles, established her business in 2008 with a commitment to present a façade of success while she built her client base from scratch. Initially met with skepticism even from her husband, who doubted her business acumen, she found herself managing inquiries from potential clients despite not having any at the time. India cleverly navigated these early challenges by creating the impression of a thriving enterprise.
Fast forward to today, and India has realized significant success, serving high-profile clients that include world leaders, such as former President George W. Bush, and celebrities like Mariah Carey. Her clientele consists of individuals whose annual earnings exceed $100 million, already accustomed to luxury. Despite the affluent status of her clients, India emphasizes that her service is about more than just exclusivity; it’s about connection and genuine care.
India’s approach stems from her background as a server, where she learned the importance of understanding people’s needs. She believes that successful client relations go beyond high status; they require empathy and attentiveness. Her extensive network within the hospitality sector boasts over 2,000 connections, enabling her to craft unique travel experiences tailored to her clients’ desires.
Her services often include exclusive dining experiences, yet India is discerning about the venues she promotes. Instead of traditional high-profile restaurants, she prioritizes what she deems truly exceptional. For instance, while she could easily secure reservations at the renowned French Laundry, she prefers to recommend lesser-known gems like Single Thread Farms, which she believes offer more intriguing dining experiences.
India’s dedication extends to creating memorable moments for her clients, from arranging a candlelight dinner in Versailles to brunch on the Arc de Triomphe. She also curates experiences that involve meeting influential personalities, having organized meals with the Hermes and Fendi families.
At times, her clients seek simplicity, as exemplified when she ensured that Bush felt at home during his trip to Ethiopia, providing him with peanut butter and non-alcoholic beer along with a charming welcome from local children.
India’s commitment to her clients is evident in her interactions with everyone she encounters, from cab drivers to restaurant staff, allowing her to discover authentic experiences that resonate deeply with her clientele. For her, luxury is not just about opulence; it encompasses a rich tapestry of genuine moments and connections.