Jaclyn Sienna India founded her travel concierge service, Sienna Charles, in 2008 with the philosophy of “fake it until you make it.” In the early days, she often found herself taking calls from potential clients looking for exclusive travel experiences, despite having no actual clients at the time.
Fast forward sixteen years, and India has built a successful business catering to high-net-worth individuals, including world leaders and celebrities. She now serves clients who earn upwards of $100 million annually, providing them with unparalleled travel and dining experiences that go beyond what they could arrange themselves.
India emphasizes that while her clients may hold significant power and connections, it is care and genuine attention to detail that truly helps make experiences seamless. Drawing from her background as a server, she understands the importance of human connection and the elements that enhance a client’s experience.
Sienna Charles has developed a vast network within the hospitality industry, boasting a “black book” of over 2,000 contacts that enable India to arrange unique experiences, from exclusive hotels to high-end dining options. She recognizes that her clients often have a vision for their experiences but may lack the time or resources to realize them.
Notably, India prioritizes authenticity over luxury. She selectively recommends experiences based on their genuine appeal rather than their exclusivity. For example, she chooses to steer clients away from certain well-known luxurious venues that she does not find compelling, directing them towards more unique alternatives.
Her bespoke services have included memorable events such as a candlelight dinner in Versailles and brunch on the Arc de Triomphe. She also arranges opportunities for her clients to connect with influential personalities, such as meals with members of the Hermes and Fendi families.
At times, her clients’ requests are quite simple. For instance, when former President George W. Bush traveled to Ethiopia, India made sure he had comforts from home, including peanut butter and non-alcoholic beer, while also providing a local touch with children wearing Texas Rangers caps.
Ultimately, India’s approach centers around creating authentic experiences that resonate with her clients, as she believes the world encompasses more than just luxury; it is about meaningful connections and genuine moments.