Jaclyn Sienna India founded her boutique travel concierge, Sienna Charles, in 2008 with the mindset of “fake it until you make it.” Initially, she received inquiries from potential clients, but she had no customers to speak of.
Fast forward sixteen years, and her approach has proven successful. Today, she serves high-profile clients, including multiple world leaders and celebrities such as Mariah Carey, all of whom are part of an exclusive clientele that earns over $100 million annually.
India emphasizes that her services go beyond what her affluent clients could handle on their own. Instead, she focuses on providing personal care and attention, drawing from her previous experience as a server to understand what truly matters to people.
Sienna Charles has built a robust network of over 2,000 contacts within the hospitality sector, enabling India to curate extraordinary travel and dining experiences for her clients. She believes that while her clients are influential, what makes a difference is care and perception.
Her goal isn’t merely to secure glamorous reservations but to ensure the experiences are meaningful and unique. For instance, she prefers offering less conventional options, such as highlighting Single Thread Farms over the well-known French Laundry for culinary experiences.
India’s arrangements often lead to unforgettable events, including candlelight dinners in Versailles and brunch atop the Arc de Triomphe. She also facilitates exclusive encounters with prominent figures, like organizing meals with families behind luxury brands.
Sometimes, her clients request simpler comforts. When former President George W. Bush visited Ethiopia, she ensured he had familiar snacks and drinks to make his stay enjoyable.
Ultimately, India aims to deliver authentic experiences rather than just luxurious ones, engaging with everyone in her network—from cab drivers to restaurant staff—to curate the best options. Her philosophy reflects a belief that true experiences encompass much more than just high-end luxury.