In 2008, Jaclyn Sienna India launched Sienna Charles, a boutique travel concierge, with the mindset to “fake it until she made it.” Initially, India faced skepticism from her husband as she took calls from potential clients expressing interest in trips, despite having no actual clients to serve.
Fast forward sixteen years, and India now boasts an impressive roster that includes former President George W. Bush and celebrities like Mariah Carey. Her clientele primarily consists of individuals with annual earnings exceeding $100 million, thus engaging those who appear to have everything. So what unique offerings does India provide?
According to India, the difference lies in genuine care. Having spent five years as a server, she understands the nuances of human interaction and the importance of paying attention to clients’ needs. Sienna Charles is backed by an extensive network of over 2,000 connections within the hospitality sector, including upscale hotels, restaurants, and yacht services. This network enhances her ability to curate extraordinary travel and dining experiences.
India highlights that her clients often have their visions, but lack the tools, time, and creativity to realize them. Her talent is translating these visions into remarkable experiences with minimal input. However, her commitment goes beyond just securing glamorous venues; she emphasizes the essence of creating truly memorable experiences.
For instance, India doesn’t promote dining at renowned places like the French Laundry in Napa, which she finds overrated. Instead, she prefers to recommend more intriguing options she believes will resonate more with her clients’ desires.
Her endeavors often turn into extraordinary events, such as organizing a candlelit dinner in Versailles or brunch atop the Arc de Triomphe. Additionally, India aims to blend dining with meaningful interactions, such as arranging meals with prominent families like Hermes and Fendi.
Yet, sometimes her clients seek simpler comforts. For example, when Bush visited Ethiopia, India ensured he had familiar snacks like peanut butter and non-alcoholic beer, along with a warm welcome from local children wearing Texas Rangers caps.
India emphasizes her passion for providing authentic experiences as a core part of her service. She engages with everyone from cab drivers to restaurant staff, seeking the most intriguing and authentic options for her clients. She believes that the world is more than just luxury; it encompasses a rich tapestry of genuine experiences.