Jaclyn Sienna India, who launched her travel concierge service Sienna Charles in 2008, initially faced challenges but stayed committed to her vision. During the early days, she often received calls from potential clients, which she would divert by claiming her services were fully booked, despite having no customers. This strategy of projecting success has since paid off.
Now, 16 years later, India serves a roster of high-profile clients, including former President George W. Bush and celebrity figures like Mariah Carey. Her clientele consists of individuals with annual incomes exceeding $100 million, a group that often seems to have access to everything. So, what does India offer that they can’t achieve on their own?
India emphasizes the personal connection and attention she provides. Drawing from her experience as a server, she understands the nuances of customer needs and prides herself on her caring approach. Sienna Charles boasts an extensive network of over 2,000 contacts in the hospitality sector, enabling her to craft unique travel experiences.
India explains that while her clients often have specific visions for what they want, they may lack the time or resources to realize them. Her talent lies in capturing those visions succinctly and executing them effectively.
Her services extend beyond mere access to luxurious venues; she aims to ensure the overall experience is enriching. India notes that she doesn’t promote restaurants if she doesn’t find them exciting; for instance, she prefers recommending Single Thread Farms over the more commonly known French Laundry.
India’s offerings frequently include unique events, such as a candlelit dinner in Versailles or brunch on the Arc de Triomphe. She also arranges opportunities for her clients to meet notable personalities, such as hosting meals with prominent families like Hermes and Fendi.
However, sometimes her clients seek simpler comforts. When organizing a trip for Bush to Ethiopia, she made sure he felt at home by providing peanut butter and non-alcoholic beer, along with a warm welcome from local children wearing Texas Rangers caps.
India’s consistent message is one of genuine care. She actively engages with everyone from cab drivers to restaurant employees to discover the most authentic experiences for her clients. She believes that the world of travel encompasses more than just luxury; it includes a rich tapestry of authentic experiences that her clients desire.