Illustration of Behind the Bird: How Butterball Makes Thanksgiving Special

Behind the Bird: How Butterball Makes Thanksgiving Special

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Thanksgiving would not be the same without the traditional turkey, yet many people may not think about the extensive preparation involved in getting these birds to grocery stores in time for the holiday. One notable company that plays a crucial role in this process is Butterball, which makes extensive preparations months ahead of Thanksgiving to ensure a smooth and efficient supply chain for their products.

Butterball has established itself as a household name since its inception in the 1950s, gaining consumer trust over the decades. Dan Bohlman, the company’s director of logistics, highlights that this enduring reputation has made Butterball a preferred choice among American shoppers. He notes that part of Butterball’s appeal lies in its adherence to high standards, citing that it is the only commercial turkey brand to be American Humane Certified. This attests to their commitment to ethical animal treatment.

In addition to providing quality products, Butterball goes a step further by supporting home cooks through its unique Turkey Talk-Line, which started in 1981. This helpline operates every November and December and includes over 50 experts available to assist with more than 100,000 inquiries from consumers in the U.S. and Canada, helping to ease the holiday cooking process.

This narrative not only highlights the extensive care taken in transporting turkeys but also emphasizes the importance of trust, animal welfare, and consumer support. Butterball’s efforts contribute to a memorable Thanksgiving experience for families, making the holiday even more special.

In summary, Butterball’s longstanding tradition, humane practices, and supportive resources position it as a leader in the turkey industry, ensuring that consumers can enjoy a delicious and stress-free Thanksgiving meal. This serves as a hopeful reminder that brands can thrive by prioritizing quality, ethics, and customer service.

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