Jaclyn Sienna India launched her luxury travel concierge service, Sienna Charles, in 2008, driven by a strong determination to succeed. Initially, she faced skepticism from her husband as inquiries about travel began coming in despite having no clients.
Now, 16 years later, India’s perseverance has paid off. She counts numerous high-profile clients among her roster, including former President George W. Bush and renowned figures such as Mariah Carey. Her clientele typically comprises individuals with an annual income surpassing $100 million. So, what unique offerings does India provide for this elite group?
India believes that while her clients hold significant influence and connections, it is her genuine care and empathy that truly make a difference. Drawing from her background as a server, she understands the nuances of human interaction and prioritizes making personal connections with her clients.
Her extensive network comprises over 2,000 relationships across the hospitality sector, encompassing luxury hotels, yachts, and upscale restaurants. This unique advantage allows her to craft exceptional travel and dining experiences tailored to her clients’ desires.
“Their vision becomes clear, but they often lack the tools, time, and creativity to realize it themselves,” India remarked. She prides herself on the ability to grasp her clients’ visions and translate them into reality.
India does not merely seek to secure access to prominent venues; her aim is to curate meaningful experiences. For instance, she is not inclined to promote certain renowned restaurants, such as the French Laundry in Napa, because she believes other options, like Single Thread Farms, provide a deeper culinary experience.
Her focus on meaningful, personalized experiences has led to extraordinary events for her clients. She once arranged a candlelit dinner at Versailles and a brunch on the Arc de Triomphe. Furthermore, she often arranges encounters with influential figures, such as lunch with the Fendi family in Rome.
At times, her clients’ preferences can be surprisingly simple. For President Bush’s visit to Ethiopia, she ensured he felt at home with familiar comforts, including peanut butter and non-alcoholic beer, along with a warm welcome from local children wearing Texas Rangers caps.
India’s heartfelt approach is central to her business philosophy. She emphasizes that her role involves connecting with everyone from taxi drivers to restaurant staff to discover the best experiences for her clients. “It’s about authenticity,” she concludes. “The world is not just luxury; it’s about real experiences.”