Conservative advocacy group Turning Point USA (TPUSA) has announced that Kid Rock will headline its “All-American Halftime Show,” a counterprogrammed event taking place during the Super Bowl LVIII halftime show on February 8, 2026. This alternative show is being organized in response to the decision to have global superstar Bad Bunny as the official halftime performer for the event.
Set to stream at approximately 8 p.m. ET, the show promises to celebrate “American faith, family, and freedom” and will feature performances from notable artists including Brantley Gilbert, known for “Bottoms Up,” Lee Brice with his hit “I Drive Your Truck,” and Gabby Barrett, who rose to fame with “I Hope.” TPUSA’s initiative draws on the group’s intent to provide a family-friendly entertainment option while millions tune in for the big game.
Kid Rock expressed a competitive spirit regarding the event, likening the challenge of competing against Bad Bunny and the “pro football machine” to the biblical tale of David and Goliath. He emphasized the intention to deliver songs appealing to those who cherish American values. TPUSA spokesman Andrew Kolvet echoed this sentiment, emphasizing the aim of creating an enjoyable and exciting experience for families.
Following the announcement, the decision to have Bad Bunny headline the NFL event has faced criticism from conservative circles, especially since the Puerto Rican artist, who performs mainly in Spanish, has been vocal about immigration issues. His commitment to social justice and diversity was highlighted during his recent Grammy acceptance speech, where he called for compassion towards immigrants and urged the audience to combat hate with love.
As anticipation builds for both shows, it is evident that the Super Bowl halftime presentations will not only entertain but also reflect broader societal conversations, weaving together themes of cultural identity and community values. Both events promise a unique take on the halftime entertainment experience, catering to distinct audiences. This duality could generate engagement across different sectors of viewers, making this year’s Super Bowl a significant cultural moment.