As FC Barcelona commemorates its 125th anniversary and the 30th anniversary of its Foundation, the club is launching a charity campaign that reinforces its identity as ‘More than a Club.’ This initiative aims to evoke a sense of pride among Barça fans while supporting a significant cause.
The highlight of the campaign is the ‘Polseres Blaugranes’ (Blaugrana wristbands), a project designed by the FC Barcelona Foundation. Its primary goal is to enhance the welfare and quality of life for children and young adults who are hospitalized or undergoing palliative care at home due to severe illnesses.
Featuring members of the professional teams, Barcelona’s president Joan Laporta, Dr. Marta Segú, the director of the Foundation, the club’s new mascot, and renowned director Albert Espinosa, the campaign aims to showcase unity among fans and athletes for this noble cause. The accompanying video transports viewers through various Christmas-themed settings, fostering the feeling that everyone involved is participating together in spirit.
The wristbands serve not just as a stylish accessory but also symbolize the community’s compassion and commitment to helping those in need. Each band reflects the laces of athletes’ boots, reinforcing the club’s support for children facing dire circumstances.
The ‘Polseres Blaugranes’ project collaborates with children’s hospitals across Catalonia and internationally, aiming to humanize healthcare for young patients. It seeks to enhance the emotional well-being of hospitalized children and their families while integrating innovative treatment methods alongside traditional care.
Albert Espinosa, who himself overcame a severe illness as a child, will lend his experience and insight by acting as an ambassador for the program, designing initiatives tailored to the needs of affected children and sharing his personal journey.
The blaugrana wristbands will retail for €9.99 starting December 20, with sales available at official FC Barcelona stores and online. Proceeds from the sales will directly benefit the Blaugrana Wristband project, reinforcing the club’s commitment to making a positive impact on the lives of young patients.
This initiative not only highlights FC Barcelona’s dedication to social responsibility but also serves as a beacon of hope and support for families navigating challenging times. The depth of involvement from athletes and influential figures emphasizes a collective spirit that can inspire fans and contribute to healing in the community.