The Bahamas Ministry of Tourism, Investments & Aviation (BMOTIA) has launched a high-impact advertising campaign aimed at New York City commuters during the winter travel season. Running from January 1 to February 11, 2026, the campaign, entitled “A Lifetime of Islands,” showcases both digital and static displays in Moynihan Train Hall, a bustling transit hub frequented by millions each day.
This strategic initiative is designed to capture the attention of leisure travelers and commuters during a peak time for travel planning. With its powerful message, “It’s not one island. It’s a lifetime of them,” The Bahamas aims to inspire potential visitors about the variety of experiences the destination offers across its 700 islands and cays.
The campaign builds on a successful international rollout and is part of a broader winter media strategy that has already seen engagement in Canada, the United Kingdom, and major U.S. markets. It is a targeted effort to meet travelers at moments of inspiration, reminding them that The Bahamas is not merely a single getaway, but a collection of diverse destinations waiting to be explored.
Featuring rock legend Lenny Kravitz and his iconic song “Fly Away,” the creative approach invites travelers to envision The Bahamas as a place for repeated visits, rather than just a one-time vacation spot. The Honourable I. Chester Cooper, Deputy Prime Minister and Minister of Tourism, emphasized the importance of visibility in key markets like New York. “Moynihan Train Hall allows us to connect with travelers where movement and decision-making naturally intersect,” he remarked, reinforcing the notion that The Bahamas is accessible for those living in or visiting the Northeast.
This advertising activation coincides with a period of significant growth for The Bahamas tourism sector, as evidenced by the record 11.22 million international visitors welcomed in 2024, which represented a 16.2 percent increase from the previous year. With ongoing demand, the strategic placements at Moynihan Train Hall and their emphasis on the diverse offerings in The Bahamas reflect a commitment to becoming a go-to destination for both short getaways and longer stays.