In the last five years, the partnership between renowned musician Bad Bunny and Adidas has produced a series of noteworthy collaborations, reflecting both parties’ innovative spirits. Since their initial collaboration, both creative forces have offered dynamic, visually striking designs, pushing the boundaries of sneaker fashion.
Bad Bunny, who is celebrated as perhaps the most important pop musician of our time, has been a relentless force in the music industry, dropping chart-topping albums and becoming the most-streamed artist on platforms like Spotify. Meanwhile, his partnership with Adidas has mirrored his colorful musical journey. The collaboration began with three unique colorways of the iconic Forum Low sneaker and progressed to collaborations with sports icons like Lionel Messi and explorations into modern design with pieces such as the signature Ballerina model.
In celebration of their five-year partnership, Bad Bunny and Adidas have revisited their roots with the release of the Adidas x Bad Bunny Adizero SL72 ‘Archive.’ This new release is a fusion of the past, bringing together previous colorways with a fresh and harmonious twist. Drawing inspiration from Bad Bunny’s early Adidas designs, the ‘Archive’ colorway offers an updated look on the ultralight Adizero SL72, which originally debuted in the 1970s. The sneaker is released in a cohesive blend of deep brown, pink, and royal blue, offering a sophisticated take on Bad Bunny’s earlier creations.
These vibrant hues provide a bolder visual punch compared to their predecessors, with subtle tonal shifts like a creamy tan heel tab and delicate pink stripes enhancing the overall aesthetic. This latest creation is seen as color-blocking at its finest and is potentially their most compelling work to date. The vibrancy of these colors suggests a playful nod to a Neapolitan ice cream palette—a dynamic yet harmonious design reflective of both Bad Bunny’s vibrant artistic style and Adidas’ heritage of innovative design.
The much-anticipated Adidas x Bad Bunny Adizero SL72 ‘Archive’ will be released on September 27, priced at $160. It will be available via Adidas’ CONFIRMED app and select retailers, indicating not only the strength of the partnership but also the anticipation surrounding these limited-edition drops. With the success of past collaborations, there’s a strong likelihood that Bad Bunny and Adidas will continue to innovate and surpass expectations in the near future.