Bad Bunny is poised to headline the Super Bowl LX halftime show, marking a significant moment for Latin music on one of the largest stages in entertainment. Returning to the spotlight since his previous appearance at Super Bowl LIV, where he shared the stage with Shakira and Jennifer Lopez, Bad Bunny’s performance is a celebration of his cultural heritage and a testament to the growing embrace of Spanish-language music in mainstream entertainment.
At the age of 31, Bad Bunny—born Benito Antonio Martínez Ocasio—has faced some criticism regarding his selection as the 2026 halftime show headliner, especially given the majority of his songs are in Spanish. However, Shakira, a veteran of the Super Bowl halftime show, has voiced her strong support for him. In a recent interview, she expressed pride in Bad Bunny’s achievements and highlighted the progress made over the years for Latin artists in the industry. “It’s about time,” she remarked, acknowledging the boldness of including Spanish in their past performances, and celebrating how far acceptance of Latin music has come since then.
Adding to the discourse, Jennifer Lopez recently encouraged audiences to remain open to the innovative and fresh perspectives that Bad Bunny will bring to the event. “Don’t do that to yourself. That’s what I would say. I’m telling you, just give it a chance,” she stated, advocating for acceptance and appreciation of diverse musical genres.
In a heartfelt statement, Bad Bunny expressed that his participation in this historic event is not just personal but reflective of a broader cultural significance. “It’s for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture, and our history,” he emphasized.
As anticipation builds for Super Bowl LX, which will be held at Levi’s Stadium in Santa Clara, California, on February 8, 2026, the choice of Bad Bunny as the headliner signifies a monumental shift towards inclusivity and appreciation for Latin music on a global scale. This decision not only highlights the evolution of musical tastes but also sets the stage for a vibrant and diverse performance that celebrates the unity of cultures through music.