Grammy-winning artist Bad Bunny has been announced as the headliner for next year’s Super Bowl halftime show in Santa Clara, California. The 31-year-old Puerto Rican sensation expressed that the opportunity is a deeply personal milestone for him. Known for chart-topping hits like “Chambea,” Bad Bunny stands as one of the globe’s most influential musicians, having dominated Spotify’s most-streamed artist list multiple times in recent years.
Bad Bunny’s selection aligns with the trend of iconic artists taking the Super Bowl stage, joining the ranks of recent performers such as Kendrick Lamar, The Weeknd, Rihanna, Shakira, and Jennifer Lopez. Notably, Taylor Swift surpassed him in streaming numbers in 2024, reaching over 26.6 billion streams, but Bad Bunny continues to maintain an impressive presence in the music industry.
His involvement in the Super Bowl follows a series of significant engagements, including his international tour and a historic residency in Puerto Rico. Having chosen to exclude the United States from his world tour due to concerns over immigration enforcement, this performance represents a celebration of his roots and a positive representation of Latin culture on one of the world’s largest stages. Bad Bunny’s resonance with his fans across the globe is a testament to his influence as both a cultural icon and a musical powerhouse.
Overall, Bad Bunny’s upcoming Super Bowl performance is expected to deliver a dynamic show that celebrates diversity and music’s power to unite audiences worldwide.