Ayesha Curry, renowned not just as the wife of NBA superstar Steph Curry but also as a successful entrepreneur and chef, has further solidified her impact on the culinary landscape. With her two cookbooks, “The Seasoned Life” and “The Full Plate,” and as the host of the Food Network show “Ayesha’s Home Cooking,” she has created an impressive culinary brand. Additionally, Ayesha co-owns International Smoke, a celebrated restaurant in San Francisco, and launched the Sweet July brand, which encompasses skincare products, kitchen accessories, and even coffee.
This weekend, Ayesha Curry is spotlighting her Sweet July Skin brand with a special pop-up event in San Francisco. The occasion will celebrate the debut of her Rum Cake Lip Treatment, held at the popular local bakery b.patisserie. Ayesha announced the event on her Instagram, sharing her excitement with fans.
The pop-up, scheduled for Saturday, November 15, 2025, promises a festive atmosphere as it draws inspiration from the beloved Jamaican rum cake. Customers can look forward to a unique culinary experience, with a special rum cake pastry being offered to the first 150 guests. The event will run from 11 a.m. to 4 p.m. ET.
In a noble gesture, Ayesha has pledged that a portion of the sales from the new product will be donated to relief efforts for Hurricane Melissa, directly supporting communities in Jamaica. This charitable aspect of her brand not only showcases Ayesha’s commitment to her heritage but also emphasizes the importance of community support.
Sweet July Skin, which reflects Ayesha’s Jamaican roots, incorporates superfood ingredients like guava, papaya, soursop, and neem, aiming to provide nourishing benefits while celebrating cultural traditions. Ayesha’s multifaceted ventures reflect her passion for food, wellness, and community, further establishing her as an influential figure beyond her marriage to the basketball star.