Augusta National is leaning into food-price nostalgia at this year’s Masters, keeping its concession stand bargains intact while adding one small new indulgence. The tournament’s full menu — 26 items in total, including sandwiches, drinks and desserts — can be bought for $75.75, and the famous pimento cheese sandwich remains a bargain at $1.50.
The new menu addition for 2026 is a Masters-branded candy bar priced at $2.25. Described by organizers as a dark-milk chocolate bar with caramel, rice crisps and a hazelnut crunch, it has been likened to bite-sized Rolos combined with the texture of a Butterfinger. Other offerings continue to include classic Southern-themed items such as Georgia pecan caramel popcorn and a peach ice cream sandwich, alongside bottled water, soft drinks, three varieties of beer and white wine.
Sandwiches are individually sealed in green plastic baggies that match Augusta’s manicured turf, a detail that underlines the club’s attention to presentation and litter control. The packaging was noted as a visual convenience for televised coverage — unlikely to show stray wrappers on the course — and aligns with Augusta National’s famously exacting standards for course appearance.
The Masters’ modest food pricing stands in stark contrast with costs at many professional sports venues. The tournament’s bargains come amid an environment where fans commonly pay $8 for a Dodger Dog, $16 for a cheeseburger and fries at a Lakers game, or as much as $19 for craft beer at SoFi Stadium. For those attending the Masters, lunch for under $10 remains one of the few accessible elements amid pricier categories such as tournament merchandise.
Organizers have also continued small concessions innovations beyond the printed menu. This week, an off‑menu bun‑free four‑ounce Bar‑B‑Q cup, priced at $3, has been offered as a gluten‑friendly option at concession points — a sign that while prices maintain tradition, some menu flexibility caters to dietary preferences.
While the food may recall a more affordable past, merchandising at the tournament remains a significant expense for visitors, with many fans still likely to spend heavily in the official shop. For attendees focused on sustenance, however, the Masters again offers a rare sporting‑event exception in an era of rising concessions prices: modestly priced, regionally themed fare served in tidy green packets, and now topped by a tournament‑branded candy bar.