Aston Martin has made a significant technological leap by becoming the first automotive manufacturer to offer CarPlay Ultra in its vehicles, which includes the luxury DBX SUV and core sportscar range. This next-generation system provides a customizable and seamless in-car experience that integrates deeply with users’ iPhones, enabling various functionalities and controls directly from the driver’s instrument cluster and center touchscreen.
The new CarPlay Ultra enhances the familiar CarPlay interface, delivering real-time information and allowing drivers to personalize their driving experience extensively. Options include tailored themes designed in collaboration with Apple that reflect Aston Martin’s distinctive brand identity. Further integration allows users to manage car functions, such as radio and climate controls, through the CarPlay interface, using touch controls, physical buttons, or Siri voice commands.
CEO Adrian Hallmark described this partnership with Apple as a commitment to providing a high-performance in-car experience that goes beyond the traditional aspects of automotive engineering. He emphasizes that the integration of CarPlay Ultra is a testament to Aston Martin’s dedication to innovation and collaboration with industry leaders.
Apple’s vice president of Worldwide Product Marketing, Bob Borchers, highlighted the transformative impact that CarPlay has had on how users interact with their vehicles. With the introduction of CarPlay Ultra, both Aston Martin and Apple aim to redefine the in-car experience, promoting safety and convenience through deeper integration.
The functionality of CarPlay Ultra extends to customizing the instrument cluster, where drivers can choose the layout and display options for speedometers and tachometers, as well as full-screen maps and media. Aston Martin’s newly developed infotainment system, debuting in the all-new DB12, ensures that CarPlay Ultra aligns with the brand’s exemplary design philosophy.
This innovation will initially be available for new vehicle orders in the USA and Canada, including models like the DBX, Vantage, DB12, and Vanquish, and will expand globally over the next year. The update for existing models with Aston Martin’s latest infotainment system is expected soon.
Aston Martin’s commitment to blending luxury and technology takes a significant step forward with CarPlay Ultra, reinforcing its status as a leader in automotive innovation while catering to the modern driver’s connectivity needs. The unique approach to personalization and usability illustrates the brand’s intent to enhance both performance and lifestyle for its clientele.