Apple is aware that it has been investing excessively in TV shows and films that many viewers may not recognize or be familiar with.
In light of recent challenges, Boeing aims to raise $19 billion due to issues with delivery delays and worker stoppages.
As reported, Apple is reassessing its strategy for Apple TV+ after spending around $20 billion on original content. Meetings have been held between Apple executive Eddy Cue and studio heads Zack Van Amburg and Jamie Erlicht regarding the need to tighten budgets. The team has expressed a desire to move away from being perceived as the largest spender in the industry.
Among its significant expenditures, Apple allocated $250 million for the miniseries “Masters of Air,” which did not perform well upon its release. The company has also invested over $500 million in films directed by renowned filmmakers such as Martin Scorsese, Ridley Scott, and Matthew Vaughn.
Despite its hefty financial commitments, Apple TV+ holds just 0.2% of the television viewership in the United States, garnering fewer views in one month than Netflix does in just 24 hours. The service has also faced difficulties in boosting its subscriber base.
While Apple hasn’t expressed major concern regarding these issues, as streaming is not its primary business focus, the trend of limitless spending appears to be coming to an end. This shift is evident in the company’s hesitance to renew shows for third seasons.
Apple TV+ currently stands as the only major streaming platform without an advertising tier, but this may soon change following the hiring of Joseph Cady, an advertising executive from NBCUniversal, earlier this year.