Apple is expected to unveil its iPhone 17 lineup—comprising the iPhone 17, iPhone 17 Pro, and a new model called the iPhone 17 Air—during a September 9 event. The move would keep Apple on a similar schedule to previous years, with new devices typically hitting stores in the weeks after the announcement.
The iPhone 17 Air is the standout rumored entry, described as potentially the thinnest iPhone yet at about 5.55 millimeters. That extreme slimness is part of a broader trend toward lighter, more compact designs, but insiders caution that it could come with compromises such as having only one camera and a smaller battery. Price expectations place the iPhone 17 Air around $599, aligning with earlier “budget” iPhone variants. The look and materials of the 17 Air remain uncertain.
What the iPhone 17 and iPhone 17 Pro might bring remains largely speculative. Early chatter suggests the Pro models could see design tweaks, including a possible shift from titanium to aluminum and an expanded rear camera layout that forms a broad, island-style array across much of the phone’s backside. As with any rumor, details continue to evolve.
Apple is also expected to roll out iOS 26 this fall, described by Apple as its broadest software design update to date. A highlight of the update is a new design language centered around a material called liquid glass, which is intended to be translucent and dynamic, changing in response to on-screen content. The update is planned for iPhone 11 and later models.
In addition to the iPhone lineup, industry talk points to the possible introduction of two new Apple Watch models—Series 11 and Apple Watch Ultra 3—and perhaps an updated version of AirPods Pro, all anticipated to accompany the new iPhone release and share a similar launch date.
For those wondering when to expect the devices on shelves, the pattern from prior years suggests a September 9 announcement with a release window in the following days or week. The iPhone 16 followed a similar cadence, arriving in stores about a week after its reveal.
How to watch and where to get it: Apple’s events can be viewed on Apple.com, the Apple TV app, and YouTube. Florida readers can keep an eye on local store listings for availability, with pre-orders typically opening shortly after the announcement.
Summary: The tech world is abuzz over the anticipated September reveal of the iPhone 17 lineup, including the rumored ultra-thin iPhone 17 Air and the redesigned iPhone 17 Pro. Alongside iOS 26 with its liquid glass design concept, Apple appears poised to roll out a broad set of hardware upgrades, software updates, and new wearables, all aligned with the company’s ongoing push for sleek design and enhanced user experiences.
Commentary: If the rumors hold, the iPhone 17 Air could appeal to those prioritizing portability, while the Pro models may attract power users seeking camera and performance upgrades. Apple’s emphasis on a dramatic software design overhaul with iOS 26 signals a stronger focus on visual and tactile experiences, potentially shaping user expectations for future devices. As always, concrete details will crystallize at the September event.