Anthony Edwards is quickly establishing himself as a prominent figure both on the court and in popular culture. As a key player for the Minnesota Timberwolves, he made headlines last season by leading the team to the Western Conference Finals for the first time in two decades. His impressive performance continued with a gold medal win at the Summer Olympics with Team USA.
Off the court, Edwards is also attracting attention through significant endorsement deals with brands like Sprite and Adidas. Recently, he teamed up with former Timberwolves star Kevin Garnett for a Sprite ad, showcasing their connection and the legacy of both players. In the ad, Garnett playfully asks Edwards if he sees himself as a king or a pawn, to which Edwards confidently responds that he is simply himself: “I’m Anthony Edwards.”
This partnership signals the transition of the Timberwolves’ legacy from Garnett to Edwards, highlighting how far the franchise has come in two decades. Since signing with Sprite in 2022 and a lucrative deal with Adidas late last year, Edwards has gained traction as a marketable athlete. His visibility has further increased through a photo shoot with Vikings star Justin Jefferson, and he currently features in the Netflix docuseries “Starting 5,” which offers a glimpse into his life, including becoming a father.
However, the Timberwolves’ season took an unexpected turn when they traded away star player Karl-Anthony Towns to the New York Knicks just before training camp. Currently, the Timberwolves sit at 17-15, in eighth place in the Western Conference, with Edwards leading the team at an average of 24.8 points per game. Despite facing fines for spirited comments to reporters, his frankness and vibrant personality resonate with fans, solidifying his status as a fan favorite.
Looking forward, Edwards’ blend of talent, charm, and authenticity is likely to continue attracting fans and endorsements alike, presenting a bright future for both him and the Timberwolves. His rise in the NBA combined with his ventures outside of basketball signifies a promising era for the franchise.