In an entertaining new commercial for LPL Financial, actress Anna Kendrick finds herself amidst a comically chaotic coffee scene where overflowing cups and dramatic spills take center stage. The thirty-second ad brings a humorous flair to the often mundane experience of table service, showcasing Kendrick’s enjoyment of the amusing mayhem.
The creative team at Zambezi, led by Chief Creative Officer Gavin Lester, came up with an innovative solution to control the coffee flow from the carafe. They engineered a rig designed for precise pouring, but it required resetting between takes. Fun-loving Kendrick, however, suggested an impromptu approach, leading to spontaneous splashes and laughter on set. This decision not only added to the humor but also allowed the crew to finish filming in half the anticipated time.
Directed by Tucker Bliss through Reser, the commercial made its debut during significant sports events, first airing during ESPN’s coverage of the NCAA College Football Championship Game and later at the beginning of the Australian Open. This campaign aims to blend humor with a touch of relatability, standing in contrast to Kendrick’s previous promotional work for LPL, which featured her navigating serene park landscapes.
To expand its reach, the campaign will transcend traditional television advertising, spreading across digital platforms and out-of-home advertising spaces. Kendrick’s playful engagement with the lively coffee spills captures a lighthearted essence that resonates well with audiences. The behind-the-scenes content promises to highlight the messiness and joy that aligns seamlessly with the ad’s comedic spirit. This refreshing approach in advertising could very well redefine how financial services communicate with their clients, promoting a sense of familiarity and fun.