Andor boosts Emmy push with pop-up, zine and script release ahead of 2025 Emmys
Disney is pulling out all the stops to keep Andor top of mind as the Emmys approach, staging a secret Emmy For Your Consideration pop-up at West Hollywood’s Kiosk-O-Thèque. The event, headlined by Andor showrunner Tony Gilroy and guest appearances from Are We On Air?, offered attendees an exclusive glimpse into the series and its creative process.
In addition to the pop-up experience, Disney is distributing a 28-page REBELIÓN Zine and the script for Andor season 2 episode 9, “Welcome to the Rebellion,” written by Dan Gilroy. The FYC site also hosts 92 music tracks from the show composed by Brandon Roberts and a downloadable 14-page REBELIÓN Zine. The zine celebrates the show’s 14 Emmy nominations and includes Gilroy’s pitch for Andor’s second season, along with propaganda posters featuring Cassian, Mon Mothma, and the Ghor, plus concept art.
The 2025 Emmy Awards are slated for the Peacock Theater in Los Angeles on Sunday, September 14, at 8 p.m. ET/5 p.m. PT. Andor is streaming on Disney+.
What this means for fans and voters
– Disney is leveraging multiple channels—live fan events, downloadable scripts, a themed zine, and an original soundtrack—to keep Andor at the center of Emmy conversations.
– The release of the script for a recognized Emmy-nominated episode can offer voters deeper insight into the show’s writing and character arcs, while the zine and posters help illustrate the broader world-building behind Andor.
– The momentum around Andor’s nominations suggests Disney’s strategy to sustain interest beyond the season’s premiere and into the awards season, potentially boosting engagement and streaming activity as voters prepare.
Summary
Disney is intensifying its Emmy campaign for Andor with an exclusive pop-up event featuring Tony Gilroy, a new REBELIÓN Zine, the script for a season 2 episode, and access to a large collection of show music. Coupled with ongoing streaming on Disney+, the push aims to keep Andor at the forefront as the Emmys approach.
Positive takeaway
The creative materials and fan-focused events offer a richer look at Andor’s world-building and storytelling, reinforcing the show’s critical strengths and inviting broader audience engagement ahead of the awards.
Optional commentary
This multi-pronged FYC strategy reflects a broader industry trend of immersive, designer-led materials accompanying award campaigns. For Andor, the combination of script access, visual art, and music highlights the collaborative effort across departments that contributed to its Emmy nods, potentially broadening appeal beyond core sci-fi audiences.