American Eagle is excited to announce its collaboration with rising star Ella Langley for her inaugural fashion campaign. The award-winning singer-songwriter, who is only 26, will be making her mark at this year’s Stagecoach Music Festival, scheduled from April 24 to 26, an event sponsored by American Eagle.
This partnership emphasizes the growing blend of fashion and country music, particularly among the Gen Z demographic. A recent survey by Live Nation indicates that a significant 63 percent of country music listeners fall within the Gen Z or Millennial age groups, highlighting Gen Z as the fastest-growing listener segment in this genre.
Craig Brommers, Chief Marketing Officer of American Eagle, explained that the choice to collaborate with Langley stems from a desire to connect with their audience and understand cultural trends. He noted that American Eagle is recognized as the leading jeans brand for Gen Z, with women’s clothing accounting for a substantial 70 percent of their business. “Ella resonates with her female audience and represents a new wave of country music,” he added.
Langley’s growing popularity aligns perfectly with the brand’s goals. Brommers remarked that interest in country music among Gen Z women is increasing, and this partnership reflects the brand’s values of authenticity and confidence. “This is our largest campaign featuring a headlining country music star,” he stated, pointing out that American Eagle has previously engaged with artists across various music genres.
Last March, American Eagle made its initial foray into country music by hosting the AE Denim Deli pop-up event in Nashville, inviting country musicians to participate in open mic performances. Brommers expressed his aspirations for the collaboration, emphasizing that it’s about reaching new audiences, specifically Gen Z women, while enhancing brand recognition and loyalty. By working with authentic talents, they aim to solidify American Eagle’s role within the cultural landscape.
Langley will actively promote the campaign across multiple consumer touchpoints, including online platforms, in-store promotions, and social media. She will showcase key seasonal items, such as the Stretch Super Low-Rise Kick bootcut jeans and the Denim Tucker jacket, through a curated shop highlighting her selections.
Recently, Langley made headlines by becoming the first woman to simultaneously top the Billboard Hot 100, Hot Country Songs, and Country Airplay charts with her hit single “Choosin’ Texas” from her upcoming album. Originally from Alabama, she gained recognition through viral social media performances and songwriting collaborations. After signing with Columbia Records/Sony Music Nashville, she released her debut album “Hungover” in August 2024, with plans to drop her second album “Dandelion” in April and embark on a U.S. tour in 2026, covering cities like Toledo, St. Louis, Oklahoma City, and Austin.
This collaboration with Ella Langley not only highlights American Eagle’s commitment to cultural relevance but also illustrates the exciting intersection of fashion and music, paving the way for future innovations in both industries.