Alo Yoga, the Los Angeles-based premium activewear brand, has officially opened its seventh store in New Jersey, located at the American Dream complex in East Rutherford. This new shop features a range of men’s and women’s apparel, footwear, and exercise accessories tailored for fitness enthusiasts.
Since its inception in 2007, Alo Yoga has carved out a niche in performance-engineered fitness essentials, boasting over 100 brick-and-mortar locations globally. In addition to its physical stores, the brand also runs an e-commerce site and offers a digital community that includes a variety of fitness classes.
The brand’s expansion in New Jersey has been notable since its debut in 2023 at Westfield Garden State Plaza in Paramus. Following this, Alo Yoga has opened additional locations at The Mall at Short Hills, Palmer Square in Princeton, Cherry Hill Mall, and Willowbrook Mall in Wayne.
At the American Dream, Alo Yoga operates with extended hours: Monday through Thursday from 11 a.m. to 9 p.m., Friday and Saturday from 11 a.m. to 10 p.m., and Sunday from 11 a.m. to 7 p.m.
Adam Petrick, Chief Marketing Officer of American Dream, expressed enthusiasm about Alo Yoga’s presence, stating, “Alo is a natural and exciting addition to American Dream’s portfolio of premium brands. Their commitment to mindfulness, wellness, and building meaningful real-life community aligns perfectly with our vision for creating spaces where people can connect, recharge, and experience culture together.”
This opening joins a series of other recent retail additions at American Dream, including brands such as Abercrombie & Fitch, Rowan, and Steve Madden, positioning the complex as a vibrant hub for shopping and community engagement. The ongoing expansion reflects a positive trend in retail diversity, catering to the growing demand for premium and wellness-focused products.