ALDI launches Quarter Club, inviting 25 superfans to win a year of free groceries and exclusive perks
ALDI has announced the first-ever ALDI Quarter Club, a new program to honor its most devoted shoppers. A carefully selected group of 25 “Super Fans” will be treated to a slate of prizes and privileges, including a year’s worth of free groceries for one person, an invitation to a members-only event in the grocer’s hometown, a custom varsity-style Quarter Club jacket and other merchandise, and the chance to be featured on ALDI’s social channels.
The program nods to ALDI’s familiar cart system, where a quarter unlocks the cart, reflecting the retailer’s broader focus on simplicity, efficiency and savings. ALDI says loyal fans are instrumental to its growth and culture, and the Quarter Club is designed to deepen connections and celebrate the lifestyle many customers already embrace at ALDI.
To enter, fans must submit an entry between today and August 29 at 11:59 PM ET at ALDIQuarterClub.com. Entrants are asked to answer: “What is the boldest move you’ve made in the name of ALDI that sets you apart as a Super Fan?” Submissions can be up to 200 words and may include up to two photos. No purchase is necessary.
Dave Rinaldo, ALDI U.S. Chief Operating Officer, said the program honors fans who “fuel ALDI growth” and described the Quarter Club as a way to recognize the loyalty that has helped shape the company.
About ALDI U.S.
ALDI is one of America’s fastest-growing grocers, known for its disciplined operating model that aims to deliver great products at the lowest prices and to run a simple, efficient shopping experience. The company emphasizes value, sustainability and community impact, offering multiple shopping options including in-store, curbside pickup and delivery at shop.aldi.us.
What this means for shoppers
The Quarter Club initiative highlights ALDI’s broader strategy to reward brand devotion and turn happy customers into advocates. By tying tangible rewards to genuine fans, ALDI aims to generate authentic content and conversations around savings, products, and the easy, efficient shopping experience the chain is known for.
Summary and takeaway
ALDI is inviting its most loyal fans to join the inaugural Quarter Club, with a coveted prize package that includes a year of free groceries for one person, exclusive events, and custom gear. The program underscores ALDI’s commitment to customer loyalty, community, and affordability, while offering supporters a memorable platform to showcase their devotion. If you’re an ALDI aficionado, this could be your moment to turn fandom into tangible perks.