Airbnb has announced an exciting partnership with the renowned Lollapalooza festival to provide unique experiences for music fans across the globe. Kicking off in July 2025 at Lollapalooza Berlin, this collaboration will allow guests to partake in exclusive Airbnb Experiences, many hosted by performing artists and music industry insiders.
The partnership will deliver a variety of curated experiences at Lollapalooza festivals in cities such as Chicago, São Paulo, and Mumbai. Fans can engage in activities ranging from concert photography tutorials with professionals to behind-the-scenes tours with festival organizers and intimate performances by artists.
Airbnb co-founder and CEO Brian Chesky highlighted that the platform has gained popularity for event bookings, stating, “With our new partnership with Lollapalooza, guests can unlock once-in-a-lifetime Experiences.” Notably, one of the special offerings at Lollapalooza Berlin will be a private performance by the artist BUNT in a secluded area of the festival grounds.
Significantly, many festival attendees are traveling from far and wide, with recent data showing that 75% of attendees in Berlin, 65% in São Paulo, 57% in Mumbai, and 50% in Chicago hail from outside the host cities. Michael Rapino, CEO of Live Nation Entertainment, noted that partnerships like this not only enhance the festival experience but also connect attendees to the rich culture surrounding the music.
To coincide with this partnership, Airbnb is rolling out revamped Experiences to attract more music lovers. New offerings will continue to emerge throughout the summer, further solidifying Airbnb’s commitment to enhancing the festival experience. To explore these unique opportunities at Lollapalooza Berlin, fans can visit the dedicated Airbnb link.
Lollapalooza, founded in 1991 by Perry Farrell, has remarkably evolved from a touring festival into a globally recognized event, integrating diverse musical genres and innovative concepts over the last three decades. The festival remains a premier destination for music lovers worldwide, celebrating its culturally rich legacy and groundbreaking initiatives.
This partnership signals a vibrant future for both Airbnb and music fans, promoting unforgettable experiences that blend travel, community, and the magic of live music. With the growing trend of experience-based travel, the collaboration is poised to make waves in the festival landscape.