The Air Jordan 4 “Bred” is set to make its highly anticipated return during the Holiday 2026 season, marking its seventh release since its original debut in 1989. Priced at $220, this upcoming version will showcase Nike Air branding alongside an updated shape, staying true to its classic roots.
Although some doubt that 2026 will rival the previous year, Jordan Brand is determined to deliver memorable releases. Among these, the “Bred” Air Jordan 4 is confirmed for a comeback. Its last appearance was in 2024 under the “Bred Reimagined” designation, following prior releases in 2019.
The history of the Air Jordan 4 “Bred” is notable. Initially launched in 1989, this colorway became iconic when Michael Jordan donned them during the 1989 NBA All-Star Game, achieving a remarkable performance with 28 points, 8 rebounds, 4 steals, and 4 blocks. The sneaker saw its first retro release in 1999, although many pairs from that era are no longer wearable due to deteriorating midsoles—a testament to the shoe’s storied past. Subsequent relaunches occurred in 2008 as part of the “Countdown” Pack, again in 2012 with a modified design, and in 2019, which featured Nike Air branding that quickly sold out.
Details for the 2026 version reveal that the colorway will include Black, Cement Grey, Summit White, and Fire Red. Expect nubuck to dominate the upper while Nike Air branding will grace the heels, insoles, and outsole. Fire Red accents will be present on the Jumpman logo and the interior tongue, contributing to the shoe’s striking appearance.
A significant aspect of the 2026 release will be its shape; it will closely resemble the original form, which enthusiasts often prefer over previous molds. While some collectors might hesitate to purchase this release due to ownership of the 2019 iteration, the classic appeal of the “Bred” colorway suggests it will sell out rapidly.
Fans can look forward to this release at various retailers, including Nike.com, Foot Locker, and JD Sports, between October and December 2026. Additional updates will be provided as more information becomes available.
The excitement surrounding the Air Jordan 4 “Bred” reinforces its status in sneaker culture, and its upcoming release is sure to draw considerable attention from both sneakerheads and casual fans alike.