Fiji’s kava industry, worth millions, faces significant challenges as new data highlights an aging farmer demographic, raising concerns regarding its future viability. According to Andrew Tukana, Permanent Secretary for Agriculture, recent surveys from the Ministry of Agriculture indicate that the average age of farmers in Fiji stands at around 66 to 67 years. This shift in demographics raises alarms about the potential shortage of labor in a sector already battling issues like disease, land pressure, and declining soil quality.
Despite the kava industry’s substantial growth over the past two decades, Dr. Tukana warns that without an influx of younger farmers, sustaining production levels may become increasingly difficult. The transition of kava from subsistence crop to a significant cash crop has seen demand on the rise, both locally and for exports, leading to increased commercial production.
In response to these challenges, PHAMA Manager David Hicks has announced the release of a Kava Dieback Disease Communication Package. This initiative aims to provide farmers with essential training and resources, marking a proactive step in ensuring farmers are better informed and prepared to tackle upcoming hurdles. The communication kit is designed to offer clear and practical guidance for stakeholders involved in the kava industry.
Dr. Tukana emphasizes the necessity for ongoing collaboration among the government, industry partners, farmers, and researchers to maintain the kava sector’s viability, as collective efforts will be crucial in addressing the pressing issues facing this vital agricultural industry. By fostering a stronger workforce and adapting to challenges, there is hope for the continued success of Fiji’s kava farmers.