Wally Amos, the beloved founder of Famous Amos cookies, has passed away at the age of 88, as confirmed in a statement from his children. The cause of his death was complications from dementia. “He was a true original Black American hero,” his children, Sarah, Michael, Gregory, and Shawn Amos, expressed in their statement.
Dressed often in his signature Panama hat and a kazoo in hand, Wally Amos became a symbol of optimism and success, celebrated as a source of Black pride. He launched his cookie business in 1975 on Sunset Boulevard in Los Angeles, specializing in bite-sized chocolate chip cookies that were quite innovative for the era. His bakery quickly gained popularity among Hollywood stars and musicians, thanks to a family recipe.
Ferrero, the current parent company of Famous Amos, expressed their sadness over his passing, stating, “Our thoughts are with his family. He brought joy to millions with his cookies and is an inspiration to generations of entrepreneurs.”
Born in Tallahassee, Florida, Amos viewed his cookie venture as more than just a business. In a 1991 interview with Detroit Black Journal, he explained that he began making cookies to earn a living and find happiness in his work. His commitment and passion for baking led him to create a cookie empire.
Amos clarified that his intent was never solely profit-driven; instead, he aimed to enjoy what he was doing. “I didn’t say, ‘Hey, I’m going to go in the cookie business, make a lot of money,’” he remarked. “I said, ‘I’m going to have fun doing it.’”
Beyond the culinary world, Amos made appearances in popular culture, including a memorable cameo in the sitcom “The Office,” where he received enthusiastic applause from the cast. He also featured in shows like “The Jeffersons” and “Taxi.” In 1988, after facing financial difficulties, he sold the Famous Amos brand to a private equity firm.