Fijian women are experiencing a vital cultural renaissance through the Veiqia Project, which aims to revive veiqia, traditional tattoos that reflect their deep ties to ancestry, land, and family. Joana Monolagi, the workshop organizer and researcher behind this initiative, asserts that while women with these tattoos often encounter societal stigma, veiqia is a proud expression of Fijian identity rather than a remnant of antiquated practices.
The project is dedicated to restoring the practice of veiqia while simultaneously confronting colonial-era beliefs that have historically frowned upon these markings. Monolagi notes that veiqia serves as an important rite of passage for girls within iTaukei culture, symbolizing significant life milestones, including the onset of menstruation. The tattooing ceremony not only honors a young girl’s coming of age but also strengthens her connection to her ancestry and cultural heritage.
In preparation for her veiqia, each woman engages in a thorough consultation that explores her family history and cultural background. Monolagi highlights the significance of this process, prompting women to discuss their lineage with their parents and elders, trace their family trees, and learn about their totems. This exploration is both deeply personal and crucial to forming one’s identity.
So far, the Veiqia Project has empowered over 50 women to reclaim this ancient tradition, allowing them to embrace their cultural identities with pride. This movement not only enhances awareness surrounding veiqia but also stands as a testament to the strength and resilience of Fijian women and their rich heritage.
In a broader context, similar initiatives underscore the critical importance of conserving cultural practices within Fijian communities. Endeavors ranging from the revival of traditional hairstyles to dance forms such as meke showcase a unified effort to reconnect younger generations with their roots and instill a vibrant pride in their unique cultural identities. As these initiatives flourish, they embody a positive outlook for the future of Fijian traditions and a community united in celebrating its profound heritage.