Sofía Vergara has made history by becoming the first Colombian woman to represent the renowned footwear brand Skechers as their ambassador. Known for her vibrant personality and iconic fashion sense, the talented actress will be instrumental in shaping the future of footwear that combines fashion with comfort.
Vergara, celebrated for her performances in various television series and films, has received five nominations from the Emmy Awards and the Golden Globes. Recently, she made waves in the entertainment industry as the first Latina nominated for the Emmy Award for Outstanding Lead Actress in a Limited or Anthology Series for her role in “Griselda.”
Expressing her excitement about the partnership, Vergara remarked, “I don’t do anything if I don’t believe in it… and I really believe in Skechers.” She shared that her journey with Skechers started long before the collaboration was established; after undergoing knee surgery, she sought out stylish yet comfortable shoes and discovered Skechers on her own, purchasing several pairs that transformed her view on trainers.
As the brand’s new face, Vergara will lead a global campaign that showcases the values of style, versatility, and comfort, which are central to Skechers’ identity. The campaign will highlight popular designs such as the Hands-Free Slip-ins and Glide-Step silhouettes.
Michael Greenberg, president of Skechers, praised Vergara, stating, “Sofía embodies everything Skechers stands for: boldness, confidence, and uncompromising comfort. She brings a fresh energy to the brand, and her passion for design will be reflected in everything we do together.”
With a massive following of over 50 million and recognition that spans from Hollywood to her hometown of Barranquilla, Vergara’s involvement promises to enhance Skechers’ legacy of collaboration with influential figures who resonate with a wide audience.
This partnership signals the dawning of an exciting new chapter for Skechers, merging effortless style with everyday comfort in an innovative way.