As fisheries officials converge in Manila for the upcoming Western and Central Pacific Fisheries Commission (WCPFC) meeting, the influence of global seafood markets is becoming increasingly pivotal in advocating for tougher and more transparent management of the region’s tuna stocks. Bubba Cook, Policy Director at Sharks Pacific, emphasized the significant market pressure from major retailers, stating that it is now impossible for WCPFC members to overlook these demands.
According to Cook, organizations like the Global Tuna Alliance (GTA) are leveraging their purchasing power to advocate for stronger management across all regional fisheries management organizations (RFMOs). The GTA exemplifies how big buyers are uniting to call for improved sustainability measures, which is crucial for the future of tuna fisheries.
A notable illustration of market expectations driving fisheries management is the Pacific Islands Tuna initiative spearheaded by the Republic of the Marshall Islands. Under this initiative, prominent retailers such as Costco and Walmart have expressed their support, contingent upon the implementation of rigorous and transparent management systems paired with reliable supply-chain traceability.
The convergence of market forces and the rising pressure for Marine Stewardship Council (MSC) certification are crucial factors pushing WCPFC members towards decisions that prioritize transparency, traceability, and accountability. Cook stressed that this shift signifies a changing balance of power, where markets are increasingly influencing WCPFC decision-making processes.
With major markets vocalizing their expectations, it becomes evident that the financial leverage they hold is compelling WCPFC members to act. “Money talks,” Cook pointed out, highlighting the likelihood of members aligning their actions with market demands to ensure compliance and foster sustainable fishing practices.
This development reflects a hopeful trend towards improved sustainability in tuna fisheries, driven by market accountability and the concerted efforts of influential buyers advocating for responsible management.